General Idea

Creative director Bumsuk Choi loves to have fun with colors and the expression of youth in his line General Idea.

I really do feel the carefree days of my youth when I view this collection and know that  a Dandi who wears this line will feel the same.

This collection is youth, energetic-ness and beach inspired and is Bumsuk’s eighth innovative collection.

In the past he has played with geometric shapes, patterns, color blocking and not so masculine proportions and this line is no different,  though a lot more wearable!


Photos courtesy of:,,

About Sheree L. Ross

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