Quirky, hip, and modern. I love this label because it is so cool in so many ways that it is almost a not brand at all but a lifestyle. The name really says it all Surface to Air. Even the name is creative. And theses folks aren’t just clothing designers either.
And they are not limited to working amongst themselves. They collaborate with musicians, other artists, even a restaurant and a nightclub. They also are opening stores all over the place.
I think it’s safe to say they are definitely a ‘new thought’ business model and clothing design company ahead of its time.
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