So I got this catalog in the mail yesterday and it really caught my eye. Not because of the clothes, per se, there is nothing at first glance that is particularly revolutionary between its pages, in fact you can find just about every style they offer in many catalogs and stores where you go to buy well-made casual menswear. What I liked about it was how it made me feel. It’s been a long time since I’ve picked up a catalog that made me actually want to peruse it.
It is a subtle but definite step into the direction of making flannel, khaki’s, Chukka boots and leather jackets a little more modern, yet keeping it rugged.
There is a sense of whimsy about it and the clothes really fit the brand. The whole of it evokes camping or being in the woods in the winter. Or even yet, being a well dressed-down hipster.
In looking on the website, because I honestly thought this was a spin-off company from a larger retailer trying to appeal to a hipper audience, I didn’t find much that made it personal to the founder Matt Cooper. But the designs are true to his design muse.
Like the name insinuates, he likes polished carbon and rough cobalt. Matt’s intention is to “design unique details into the clothing that will enhance your individual style”.
The quality of their product looks good overall and they do a fine job of offering a nice variety of categories, though very curated.
All photos courtesy of Carbon2Cobalt website