Tag Archives: SXSW

Queer Style at SXSW

As an Austinite I always look forward to the variety of amazing events that this city holds throughout the year.  One of the biggest and most world renowned is SXSW.

This year dapperQ, the leading style website for masculine presenting women and trans* identified individuals, will host a panel that will explore queer style as an enigmatic art form that is the new fashion frontier and examine queer style as visual activism that creates positive social change.

Friday, March 11
3:30PM – 4:30PM

Westin Austin Downtown
Continental 1-2
301 E 5th ST

If you are here (and have a badge) check out the next revolution in menswear and MOC clothing.

PP46279

Photo Credit: Bex Wade

xo,

PB

Advertisements

GLOBAL STYLE

I ended the StyleX weekend last night at the Neiman Marcus‘ StyleX party at the Palm Door in downtown Austin.

I missed the initial launch of this great idea by founders Joah Spearman and Jon Pattillo at last year’s SXSW and was fortunate enough to ride the coattails of my sweetie Miramar, who was one of the event stylist for the weekend.

It's 3:00 in the morning folks. You'd look this way too! 🙂

I meet a lot of great people that are doing wonderful things in the world of fashion and style all over the globe, particularly here in Austin, and I learned a lot from the panel discussions I sat around to hear.

The world is changing folks (as if you don’t already know this!) in all areas of commerce and business but particularly in the way of the old guard of fashion.  No longer are the designers and magazine editors able to stay locked away in their elite palaces and dictate to us what we wear, how we wear it and who it’s for.

There are so many vehicles; Thre.ad and Pinterest to name a very few, as well as all of the other social media vehicles we use everyday without thought from Twitter to Facebook, that are taking away the power from all measures of commercial enterprise and putting it where it always belonged, in the hands of the consumer.

I learned during the discussions that this world, as global and connected as it is becoming is also being a niche consumer market  for every designer, retailer, blogger…you name it.  Basically every idea and business needs to figure out their niche audience.  Who will get the most out of what you have to offer?  Narrow marketing resources and strategies and find them and stay connected to them.  We experience an overload of information every, single, day and because of this we have an overload of choices!

For example – I choose who I want to listen too now (select and proven bloggers, no longer GQ, Vogue, Esquire, etc), I choose the conversations I want to have  with consumers that already have experience with the products I am considering buying (chat rooms, comment discussions, informed blogger interaction),  I follow who they like (not the product’s slick and expensive advertising)…now here is where the niche part comes in…I then interact with the people who create the products I decide to buy.  Let me say this another way, long gone are the days when a company has a wall of protection between them and their consumers and only talks to shareholders at duress during their yearly stockholder meeting.  Consumers want to know, in fact are demanding to know and keep in close contact with the creators behind the brands they are buying.

If you are in the business of anything that has to do with the public, but particularly fashion, you need to know why you do what you do and convey that to your customer in everything you create, every way you present your brand and in all of the ways you promote your brand.  What is your story?  Why do you do what you do?  And be prepared to make lifelong acquaintances if not friendships with the people who patron your business.  This is a new global economy and it’s bringing us closer together everyday!


A Day at StyleX – SXSW

 

Love these!

Love These!

 

Hoodies with places to run your headphone cords.

 

Cool Car and T-Shirt Print Shop.

 

Bespoke Shoes,Ties and Suits by Austin local DandySuit!

 

The talks I went to were on Urban trends and Fashion and Technology


%d bloggers like this: